Introducing DigitalMarketer Lab ELITE

1. TRAINING (CONTENT)

Interactive, virtual workshops and on-demand trainings bring you the latest, most up-to-date information.

2. ACCESS (COMMUNITY)

Ask the DM faculty and your fellow ELITE Members anything via the private, members-only Facebook Group.

3. ACCOUNTABILITY (COACHING)

Fun, monthly challenges and diagnostic tools keep you focused and motivated to achieve your business goals.

What Do You Actually Get?

Live, 1-Day Virtual Workshops that kick off every month
Workshops are followed by “ELITE Office Hours” to get your most important questions answered & remove obstacles.
An ELITE Critique session to grade your project using our diagnostic tool and instructor to get your project ready to ship
Mastermind with fellow members and the DM team via the private, Members-Only Facebook Group
Rinse and repeat every month 🙂
FOCUSED training COMBINED with group coaching and masterminding (so stuff actually gets done)
Tap into high-level network of founder and executives all aligned to the exact same goals and on the exact same journey as you
The latest tips and tricks, along with the advice and feedback to know you’re executing the right way… the first time.
Under-the-hood visibility into what’s going on in my other businesses
All the benefits that come with Lab (including its size) PLUS a smaller, tight-knit “community within a community”

Some of our satisfied customers...

The Process: Lab ELITE Execution Cycles

Each month we’ll be introducing a new Execution Cycle to help you complete a digital marketing project in just 10 days. Launching is only part of the fun, in our Private Facebook Group, you’ll be able to share your results and tweak each campaign with the DM team and other ELITE Members!

1

Stage 1: ELITE Workshop (Day 1)

Every new Execution Cycle starts with an ELITE Workshop. This live, 6-hour workshop (emphasis on work) will give you the instructions you need to get your project off the ground. The training is dedicated to giving you the foundations and deliverables necessary to get your project ready to publish in 8 days.

2

Stage 2: ELITE Office Hours (Day 2)

We want to strike while the iron is hot, so the day after your workshop we'll be holding an hour-long office hours call to get those final questions answered and remove any of those roadblocks that will keep you from pushing this project to the backburner. In fact, these calls are designed to educate and inspire you to take your project to 110%

3

Stage 3: Mastermind (Days 3-7)

During this implementation period you're going to have the opportunity to share your work and get advice from 200 other Lab ELITE members who are all working on the same project. These insights will give you the information you need during your implementation process before the upcoming Elite Critique.

4

Stage 4: ELITE Critique (Day 8)

After the workshop and the office hours call we want you to get to work. You'll have an entire week to get your project ready to review. During ELITE Critique your instructor set aside 3 hours to grade your project using an internal diagnostic tool. This process will ensure that your project will be ready to ship.

5

Stage 5: Shipping Day (Day 10)

This is where all the hard work comes to a head. Your work MUST go live to the public that day. So publish that pillar post, send traffic to that lead magnet, kick off that automation sequence, just flip that switch from off to on!

As a member, you'll be trained and certified as a...

"This is need-to-know information for business owners! Plus after some successes you can help others with the process. Great program! Don't walk...run!"

Lisa R Middleton

"I want to express my gratitude for the work you've done, and I'm very excited to enjoy the satisfaction I can create in my career thanks to the education you provide."

John Greenhow

Your new training platform

Take the courses

Choose from any one of the 11 courses to begin your training. If you’re not sure which course to start with, we recommend the Conversion Funnels Mastery Class & Certification, as it provides a solid foundation to build upon.

Our courses average about 8 hours of video content in length, and they come with all relevant downloadable handouts, as well as module-specific quizzes and one final exam.

The course levels are intermediate/advanced, and are the exact same trainings that new employees at DigitalMarketer are required to complete prior to obtaining a position in any of our portfolio companies.

Pass the tests

For each course, at the end of each core module, you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final specialization exam (which is taken online) and upon successful completion you will have earned your certification for that discipline.

Our exams aren’t tricky, but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again.

The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete each exam. Ideally each exam should be taken in one sitting. However, your answers are saved if you need to come back and finish at a later time.

Clickable, embeddable, and shareable badges

Once you’ve passed each course and have been certified in a new skill, it’s time to tell the world (especially potential clients or employers) that you know your stuff and you can prove it.

Our badges leverage the Open Badge Project and Credly so your accomplishments can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, WordPress blogs, Twitter status updates and your LinkedIn profile.

Best of all, when a potential client or employer (or existing client or employer) clicks on your badges, they’ll be taken to the DigitalMarketer site to verify that you are actually certified.

Resources and strategies to strengthen your business

36 Execution Plans

DigitalMarketer's comprehensive Execution Plan Library makes it easy to finish projects quickly. Because we don't just teach you the theory of marketing... we show you, step-by-step, how to actually get stuff DONE. Think of these as business checklists "on steroids."

Private Members-Only Community

Ask questions, network and exchange ideas with thousands of smart, generous digital marketers and business owners who have been in your shoes. With members in virtually every industry (and every country on the globe) you're sure to find someone who "gets you."

Weekly Office Hour Calls

These weekly webinars act as hands-on training for all aspects of Digital Marketing. Each week the DM staff addresses a specific marketing tactic, tool and platform reviews, landing page critiques, and more.

Member Only Deals

Your DigitalMarketer Lab+ membership entitles you to exclusive deals and discounts on some of the hottest marketing tools and services in the industry. This one member benefit, alone, should pay for itself in the first 30 days.

What's Working Now

One of our core values is "Pursue Growth & Learning." We honor this value by constantly seeking new and innovative strategies in Digital Marketing. "What's Working Now" is our monthly huddle-up where we update you on the most effective strategies in Digital Marketing right now.

Your Membership Card

The savings are just digital. Show your DigitalMarketer Lab Member Card at live events to get private access to special events and unadvertised discounts. Plus, your card has a private concierge number on the back—reach out to us anytime you need our help.

Be a better marketer with DigitalMarketer Lab ELITE

Apply Today

Bonus #1

(Lab ELITE Members Only)

Let’s Build A Predictable Selling System

STEP 1: We’re going to clarify your offer and tell you exactly what to say on your website, sales messages, and even stage presentations so your prospects start asking YOU to take their money.

Step 2: We’re going to automate and perpetuate your sales process and transform it into a “machine” that cranks out new customers and revenue predictably and automatically.

Step 3: We’re going to test your Predictable Selling System, “install” it into your business, and then fuel your sales machine with additional traffic and exposure.

Access To Our Copy & Paste Offer Templates

With Let’s Build a Predictable Selling System, you’re getting our FIVE “Predictable Selling Models.” These are the offer templates we use at DigitalMarketer (and all of our other businesses) to attract and convert brand new customers and clients.

You’re getting sales letter templates, video script templates, email templates, landing page ideas, examples and designs plus worksheets to do the brainstorming and build our your predictable selling system on paper BEFORE you put it to work in your business.

A $ 2,950 value

Yours FREE When You Join ELITE

Bonus #2

(Lab ELITE Members Only)

Let’s Build A Profitable Traffic System

STEP 1: We’re going to build the assets you need to launch your traffic system using our ad copy templates, ad creative process, and targeting research checklists to build ads that actually convert.

STEP 2: We’re going to launch your “Profitable Traffic System.” Using your campaign planning canvas, we’ll pick the best traffic plays to deploy for immediate business growth.

STEP 3: We’re going to optimize and scale your traffic system. With our Health-Check Sheet, you’ll know exactly which ads are preforming (so you can scale them) and which ads need a little love (so we can fix them… TOGETHER).

14 Done-For-You, Copy & Paste, Proven Traffic Campaigns

We call them “Traffic Plays” because they’re pulled straight out of our Marketing Playbook at DigitalMarketer.

These “Traffic Plays” make deploying a profitable traffic campaign in your business super simple. Just pick from the list “plays” that best fit the current NEEDS for your business.

A $ 2,950 value

Yours FREE When You Join ELITE

Be a better marketer with DigitalMarketer Lab ELITE

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Founders and CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it.

Marketing Pros

Grow in your career, and get everyone else in your company on the same page, and speaking the same language.

Apply to join Lab ELITE today

Includes

Live, 1-Day Virtual Workshops that kick off every month
Workshops are followed by “ELITE Office Hours” to get your most important questions answered & remove obstacles.
An ELITE Critique session to grade your project using our diagnostic tool and instructor to get your project ready to ship
Mastermind with fellow members and the DM team via the private, Members-Only Facebook Group
Rinse and repeat every month 🙂
FOCUSED training COMBINED with group coaching and masterminding (so stuff actually gets done)
Tap into high-level network of founder and executives all aligned to the exact same goals and on the exact same journey as you
The latest tips and tricks, along with the advice and feedback to know you’re executing the right way… the first time.
Under-the-hood visibility into what’s going on in my other businesses
All the benefits that come with Lab (including its size) PLUS a smaller, tight-knit “community within a community”

Frequently Asked Questions

What’s the difference between Lab Basic, Lab+, and Lab ELITE?

Lab Basic is perfect for marketing pros who want community, and “just the facts” via the step-by-step, “checklists on steroids” we lovingly call Execution Plans. For marketers who want more in-depth training, Lab+ is the perfect option, because it’s everything in Lab Basic PLUS (hence the name) all our Master Classes and Certifications on topics such as Content Marketing, Email Marketing, Social Marketing, Search Marketing…you get the idea.

And then there’s ELITE. Lab ELITE is the highest level of membership we offer at DigitalMarketer, and it’s for marketers who truly want it all! First, ELITE members get access to a smaller, “community within the community” where members of the DM Team and Faculty hang out every day. ELITE members also get to participate in live, virtual, 1-day workshops period. It’s also for marketing teams, since with Lab ELITE you can add up to 5 team members as opposed to the single user access that comes with the lower levels.

Do you offer a trial?

Lab & Lab Plus both have a 14-Day credit card required free trial. Lab ELITE is by application only and does not include a trial.

Once I become a member, where should I start?

Before you do anything else, you need to join the community, and ask at least one burning question. (Don’t have a question? Don’t worry…we’ll give you a few ideas.) Then, dive into our Execution Plan Library and pick an EP that will help you reach your growth goals. Not sure where to start? We recommend the “Customer Value Journey” execution plan…

How often do you release new content?

Weekly! But don’t feel like you have to consume everything the moment it’s released. Everything we create is archived in the members area, so there’s no rush or pressure to access it in “real time.” Think of DM Lab as your always-available, digital marketing library. There’s a reason it’s been called, “Netflix for Marketers.” :)

What skills do I need to have to get the most out of Lab?

The only skill you need is a willingness to learn. The DM Lab content and community has resources and advice for beginner and advanced marketers, alike, and we firmly believe there are no stupid questions. Heck, even the DM team learns a ton when our newest members ask supposedly “stupid questions” that remind us of things we should be doing, but aren’t for whatever reason.

What if I want to cancel? Am I locked into a contract?

As a member, you can cancel at any time. While we hope you stay forever, we despise contracts and would never impose them on our members.

How long does it take to complete a Master Class / certification?

Our Master Classes and Certifications are designed to be completed over a 2-day period if you’re consuming full-time, or a 7-day period if you’re allocating an hour or two a day to the training.