Looking to increase your sales? Use these 9 direct response strategies, that any business can apply, to simultaneously expand your reach and…
It’s a split second decision… The eyes of your website visitor are sending information to the brain — and the brain is…
First things first… To survive you must possess the ability to acquire customers at break even or better. If you’ve followed our Customer…
Ever wonder what you can do on your website and your landing pages (and generally in all your marketing) to establish trust…
It’s the ultimate buyer’s aphrodisiac… Want to give your customers a shopping “high?” Want to make them giddy, and thrilled to click through…
Here’s the stone cold truth… Buyers are lazy, impatient, and distrustful. They’re also eager, hopeful, savvy, and lots of other positive things. I’m…
I know you’re winging it. I know that you B.S. your way through sales copy. And I get why you do it.…
This might sound offensive but… … when writing sales copy, you have to picture your prospect as a lazy bum to grasp…