Episode 26: 4 P’s of YouTube Advertising [Part Three]

In Part Three of this 3-part series on YouTube advertising, Tom Breeze covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.

Episode 25: 4 P’s of YouTube Advertising [Part Two]

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion. You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.

Episode 24: 4 P’s of YouTube Advertising [Part One]

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.

Episode 23: Sell High-Ticket Events with Paid Traffic

Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns. Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”

Episode 22: Create these 4 Facebook Custom Audiences First

Feeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start. Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy.

Episode 21: 3 New Facebook Ad Types

In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads. Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type. No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.

Episode 20: 5 Ways to Scale Paid Traffic Campaigns

Congratulations! You are seeing some success with your Facebook ad campaigns. It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.

Episode 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]

Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page that she wanted to turn into a Facebook video ad. She turned it into an ad and started running it… and Facebook disapproved it. Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this...