What Is Lab?
Whether you’re a beginner looking for a place to start or a seasoned marketer looking to advance your skill set, DigitalMarketer Lab is your one stop shop for all things marketing education. This comprehensive platform is filled with trainings, templates, swipe-files, and access to an exclusive community that reveals all the best kept marketing secrets. DigitalMarketer Lab truly is an unfair advantage for any marketer.
“Lab has been a trick up my sleeve for my local business marketing agency. When it comes to new strategies or tactics for my clients or myself, Lab is my go to resource. I am constantly sharpening my skills, giving me an edge over my competition”
- Allie Boyd
What You Get
36 Marketing Checklists and Execution Plans that GET STUFF DONE
36 (and counting) actionable, step-by-step checklists that produce specific results and allow you to understand and implement complex marketing tactics with ease and speed. Including:
- 21 Day Launch Checklist
- Customer Value Journey
- $10/Day Traffic Plan
- Market Research Blueprint
- The Content Engine
- Landing Page Checklist
- The Ad Grid
- Plus 29 more…
Your Lab Dashboard Click Here to sign up and look inside
11 Certifications and Master Courses
11 comprehensive mastery courses (with certifications) that will make you an expert in disciplines such as:
- Marketing Strategy
- Paid Media
- Email Marketing
- Content Marketing
- Social Media
- Search Marketing
- Analytics & Data
- Optimization & Testing
Take the course, pass the test, and get the badge to prove it! Try Free For 14 Days
A community that answers all your questions…even if its 2am
Our exclusive, members-only Facebook group, made up of marketers ready to answer any questions related to digital marketing and growing your business... at any time, day or night.
Posts like these are answered by the DM team and your fellow marketers all day, every day. Start Your Trial Today
Weekly Updates & Live Trainings
Weekly strategy sessions with industry experts where we cover new marketing tactics and what’s working now.
PLUS access to over 350 actionable on-demand training
Frequently Asked Questions
Lab Basic is perfect for marketing pros who want community, and “just the facts” via the step-by-step, “checklists on steroids” we lovingly call Execution Plans. For marketers who want more in-depth training, Lab+ is the perfect option, because it’s everything in Lab Basic PLUS (hence the name) all our Master Classes and Certifications on topics such as Content Marketing, Email Marketing, Social Marketing, Search Marketing…you get the idea.
And then there’s ELITE. Lab ELITE is the highest level of membership we offer at DigitalMarketer, and it’s for marketers who truly want it all! First, ELITE members get access to a smaller, “community within the community” where members of the DM Team and Faculty hang out every day. ELITE members also get to participate in live, virtual, 1-day workshops period. It’s also for marketing teams, since with Lab ELITE you can add up to 5 team members as opposed to the single user access that comes with the lower levels.
Weekly! But don’t feel like you have to consume everything the moment it’s released. Everything we create is archived in the members area, so there’s no rush or pressure to access it in “real time.” Think of DM Lab as your always-available, digital marketing library. There’s a reason it’s been called, “Netflix for Marketers.” :)
The only skill you need is a willingness to learn. The DM Lab content and community has resources and advice for beginner and advanced marketers, alike, and we firmly believe there are no stupid questions. Heck, even the DM team learns a ton when our newest members ask supposedly “stupid questions” that remind us of things we should be doing, but aren’t for whatever reason.
As a member, you can cancel at any time. While we hope you stay forever, we despise contracts and would never impose them on our members.
Our Master Classes and Certifications are designed to be completed over a 2-day period if you’re consuming full-time, or a 7-day period if you’re allocating an hour or two a day to the training.
Lab & Lab Plus both have a 14-Day credit card required free trial. Lab ELITE is by application only and does not include a trial.
Before you do anything else, you need to join the community, and ask at least one burning question. (Don’t have a question? Don’t worry…we’ll give you a few ideas.) Then, dive into our Execution Plan Library and pick an EP that will help you reach your growth goals. Not sure where to start? We recommend the “Customer Value Journey” execution plan…
Join the Lab Community
Includes
- 36 business “checklists on steroids” and execution plans
- Access to our private, members-only community
- Weekly office hour sessions
- Monthly “What’s Working Now” live webinars
- Special “DM Deals” on our favorite software services
- Access to our 11 core marketing certifications and all future updates
- Access to 3 elective certifications PLUS all future electives
- Badges and certifications for all completed trainings
Discounts and Deals on the Tools You are Already Using
Membership pays for Itself
Lab is Perfect For
AGENCIES
“I spent the last 15 years growing my media company and thought I knew it all. I even wrote books on social media and seo. But these certifications have given me so much more information, so much new leverage and maybe even inspiration for more books.”
-Rob Anspach
MARKETING PROS
“DigitalMarketer, in general, has been like a college experience. It gave me the opportunity to make money, and test while learning. It helped me pay for my education without taking out a $100,000 loan for a degree I may or may not have used to land a boring job working 9-5 at the mercy of corporate employers”
-Jena Apgar
FOUNDERS
"DM Lab is hands down one of the best investments I have ever made. Applying what I have learned has had a profoundly positive effect not just on my business but my life. #DMrocks”
-Michael King
Join the Lab Community
Includes
- 36 business “checklists on steroids” and execution plans
- Access to our private, members-only community
- Weekly office hour sessions
- Monthly “What’s Working Now” live webinars
- Special “DM Deals” on our favorite software services
- Access to our 11 core marketing certifications and all future updates
- Access to 3 elective certifications PLUS all future electives
- Badges and certifications for all completed trainings